“Private Label” products have come a long way from their generic heritage. When private label products first appeared on the scene over a decade ago, they were associated with low price and low quality. The offerings at that time were limited to a few food commodity categories.
Today, the reputation of private label products and the offerings available have improved tremendously. Consumers are now confident that a growing number of private labels products available re on par (and sometimes even above) that of nationally branded products. To their benefit, they can also get these quality products at the value price.
This innovative technique of cooperation, which has recently been adopted in Italy, allows the client to be unrestricted to fixed production parameters. This offers a diversification of production stages while allowing the parties involved to monitor their individually established quality levels.
At Fine Italian Food, we consider “Private Label” management a responsibility that transcends simple product supply. It demands a thoughtful collaboration between the partners and a continual, lasting service with a focus on consumer satisfaction. With our continued focus on offering high caliber private label products, we have progressively offered a co-managed production that represents an evolution in this sector.