Olive oil is not only just a vegetable fat, but carries a taste of its own and greatly enhance the flavor of the foods with which it is used. Of all the pourable oils, only olive oil meets consumers demand for both taste and health benefits.

The fact that other pourable oils lack a pleasing taste gives rise to twofold advantage of olive oil over every other fat: it has a more pleasant taste, its great flavor allows us to use less oil and thus ingest less fat.

Therefore "taste means quality" and extra virgin olive oils offer the best variety of tastes, achieved by a winning combination of aromas.

Just like we learn to distinguish table wine from an exceptional Bordeaux, a good taster should concentrate on detecting the various positive characteristics of each olive oil variety and make sure to choose a "good tasting olive oil"